This copy is for your personal, non-commercial use only. Xu Meiying was nearing dating from her job in logistics in the Chinese province of Henan when she started thinking about a career change, tapping into an earlier knack for bringing together friends into often successful courtships. She launched her matchmaking business with a singlelisting her contact information for anyone needing help Momo love—even offering her services for free. She declined to say what her annual income is. Xu uses the site as a sort app storefront, featuring videos discussing her services and showing clips of singles seeking partners.
When a client pays for her services, she places them in one or several of her 30 WeChat groups, each tailored to specific niches. She has a northern China WeChat group, a southern China one, one for divorcees, others for singles with or without children—even a group for those willing to pay a dowry, and another for those not willing. Xu has plenty of competition. For a younger crowd, that mostly means dating apps.
It claimed over million monthly active users inaccording to iiMedia Research. Both apps have since sought to downplay their reputations, and stress their ability to make lasting personal connections. On Oct. Revenue for the overall online-dating and matchmaking market in China is forecast to hit CNY7.
In China, as in some other foreign markets, Tinder serves as the app used by those seeking a more international partner—either a foreigner or someone who has lived abroad. A weekly guide to our best stories on technology, disruption, and the people and stocks in the middle of it all.
Earlier this month, the company posted third-quarter revenue that beat analyst expectations. Xu says she requires documents like divorce certificates and official IDs, as well as video testimonials. Though she has younger clients, Xu focuses on what she said are underserved demographics—older love-seekers and rural residents. Bythe country will have more people over 65 than the entire U.
Meanwhile, Xu gets personal gratification from her chosen profession.
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